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งาดก่อนให้ 375 งาดนี้ลงให้แล้ว ดูเลย..... งาดวันที่ 16 พฤศจิกายน 2562

1. 
   Elevate your video campaigns with new extensions for YouTube ads

   November 5, 2019

   To help you hit your business goals, we’re improving interactivity on YouTube with new extensions that make it easy for your customers to take action. Building off of our popular extensions on Search, extensions on YouTube give viewers useful and actionable information like store location, interest forms and additional calls-to-action. This information appears directly alongside your video ad. Later this year, call-to-action extensions, which are currently available for TrueView in-stream and non-skippable video ads, will also become available for 6-second bumper ads. Even when your primary objective is to drive reach, awareness or consideration, this launch will make it easier for viewers to take an action, like visiting your website, after seeing your ad.  Additionally, TrueView for action ads will continue to expand its portfolio of call-to-action banners with new features that drive greater clicks and conversions for your campaigns. Sitelink extensions are currently in beta testing and will be generally available for all TrueView for action ads in the coming months. With sitelinks, you can add relevant links like product detail pages or promotional pages under your video. In a beta test we conducted with 30 United States advertisers, adding sitelinks resulted in 23% more conversions and 50% more clicks.1 We will soon be rolling out sitelinks to all in-stream formats bought through Google Ads. Mock of how Sitelink extensions will appear under a TrueView for action video ad Once launched, you can get started with any of these new extensions from the extensions tab in Google Ads and clicking on the extension you’d like to use. Posted by Nicky Rettke, Product Director, YouTube Ads     1. Compared to the same ad without sitelinks. Source: Google data, US, June 2019. Beta experiment with n=30 TrueView for Action advertisers 

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2. 4

   Connect with customers faster using lead form extensions (beta)

   October 30, 2019

   Before making a purchase, customers often want to contact your business to receive more information, but filling out forms can be difficult on mobile. Lead form extensions on Search simplify the form fill process to generate quality leads for your business. Lead form extensions capture interest when potential customers are searching for your company, products, or services on Google. A fast, mobile-optimized experience makes form submission easy and eliminates the extra step of navigating to your mobile site lead form. How it works Users who are signed in to their Google account can tap a call-to-action such as “Get quote” or “Apply now” directly from your lead form extension. They’ll reach a Google-hosted form already pre-populated with their contact information, so they can submit the form with a single tap. From their initial search to form submission, it only takes a few seconds for customers to connect with your business. Totalplay, a leading telecom provider in Mexico, was having a difficult time getting quality leads from its various digital advertising campaigns. By implementing lead form extensions, Totalplay reached users who were actively searching for internet, TV, and phone services on Google Search. As a result, sales leads closed at a 20% higher rate than other lead generation efforts. The beta for lead form extensions will be rolling out to advertisers over the next few weeks. To learn more about eligibility and set-up, visit the Help Center. Posted by Katerina Daveynis, Product Manager, Google Ads

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